BRANDING:
CREEKSIDE PIES

Client Brief:
Creekside Pies, a fictional restaurant brand, aimed to embody the easygoing, nature-inspired lifestyle of the mountains and rivers of western North Carolina. They hired me to develop a visual identity that would capture the essence of this area and appeal to both locals and visitors.

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My Role:
My work involved developing primary and secondary logos, a color palette, and other visual elements that represented the laid-back vibe of the region, incorporating earthy/pastel tones and organic shapes. I also designed mockups that conveyed the casual and inviting community surrounding Creekside Pies.

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Outcome:
The cohesive design elements, including the logos and marketing materials, effectively communicated the brand's blend of nature and culture. The project resulted in a warm and welcoming brand image that established Creekside Pies as a go-to destination for those seeking a casual dining experience infused with local charm.