Client Brief:
Frostbite, a fictional hard seltzer brand, sought to challenge the typical summertime association of similar products by offering a unique twist. The company recognized a gap in the market for a seltzer that resonates specifically with the snowy mountain lifestyle. They hired me to redefine their brand identity and create a compelling narrative that would appeal to consumers who crave a spike in their winter adventures.

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My Role:
My work involved developing a cohesive brand strategy, including a distinctive visual identity, flavor profiles, and marketing materials that capture the essence of this wintery vibe.

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Outcome:
The brand's new identity evokes a sense of adventure and cool refreshment, perfectly aligned with the lifestyle of the target audience. This rebranding effort not only differentiated Frostbite from its competitors but also established it as the go-to hard seltzer for winter enthusiasts, setting the stage for a new category in the market.