Client Brief:
Lone Star, a fictional brewery based in Texas, wanted to refresh its brand identity to better reflect the unique character of cowboy culture. They hired me to establish a consistent and appealing visual language of the western bar style that would stand out in the craft beer market.

My Role:
My work involved designing logos, icons, and mockups that conveyed a blend of classic ruggedness and contemporary trends. The idea was to incorporate elements that resonated with the spirit of cowboy life, such as rustic textures, bold typography, and traditional western motifs, while also ensuring a modern and slick aesthetic.

Outcome:
The redefined brand identity successfully captured the heart of Texas's wild west culture. The new logos and visual elements created a strong, cohesive brand presence that shines among the competitive craft beer market, resonating with both local beer enthusiasts and those fond of authentic Texas traditions. The project effectively established Lone Star as a unique and memorable brand experience for its customers.